This option offers your company the possibility to create a link between one or more products and services with a social cause; in this case, our cause is to improve education quality and equity in Mexico.
HOW DOES IT WORK?
A for cause marketing is a strategy many companies apply to increase sales within a frame of the corporate social responsibility policy.
This strategy is looking forward to get the company, the cause and the consumer involved aiming to improve the image of the company and its products.
Your company should select a product or service with which we could carry out a campaign to promote sales of this product; one part of sales profits will be assigned to UNETE so that we can continue improving education quality and equity in Mexico.
BENEFITS FOR YOUR COMPANY
This is a way to develop the strategy of your company's social responsibility.
The making decision process to purchase is encouraged base on a supportive argument.
It contributes to the consumer loyalty with the brand.
It is a cobranding action.
Consumers get a more positive image of products when a supportive cause is associated to them.
The for cause marketing contributes to differentiate a brand, it also reinforces the value initiative and improves the online reputation.
It allows to access new customers.
When a company signs a collaborative agreement to make a punctual donation and launch campaigns to sell supportive products, it establishes bridges with a new target public and expands the brand visibility.
These causes easily capture more influencers that can help us achieve a greater visibility as a brand.
Many non-profit entities currently have a very active digital life and have vibrant virtual communities supported by famous people influencing their cause.
Acknowledge awarded by UNETE.
Tax deductible receipt.
News about alliance in UNETE social networking.
Insertion of your company’s logotype in the Business Alliances section of our website.
Report of results.
SUCCESS STORY
"It has been a great benefit to us and classes are funnier." -Javier, 4° Grado
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